MIT PLATFORM STRATEGY SUMMIT

July 25, 2014

8:00 AM to 6:30 PM

MIT Media Lab - 6th Floor

Summit Biographies

Sangeet Choudary

Sangeet Choudary

Founder/Director, Platform Strategy Labs

Sangeet Paul Choudary is the founder and director of Platform Strategy Labs, an advisory and executive education firm focused on applying platform economics across industries. His work on platform business models has been featured in the Harvard Business Review, WIRED, Fast Company, TechCrunch and Forbes among other leading journals and media. Sangeet's blog Platform Thinking is regularly ranked among the top technology blogs globally and has been recommended by the Wall Street Journal, Business Insider, GigaOm and Inc Magazine. He is a contributing author to the book Managing Startups (OReilly), a regular speaker at industry conferences like SIBOS and TheNextWeb and a guest lecturer at several universities, including INSEAD, UC Davis and BU. He is an advisor at 500Startups, a leading Silicon Valley accelerator, and was formerly the head of new ventures at Intuit Asia. His work on implementing platform strategies spans multiple industries, with clients in Europe, US, Australia and Asia. He works in advisory board positions with emerging platforms like Skillshare and RockThePost, and his venture building experience includes Fasal, a platform connecting farmers and buyers, featured as an HBS case study.

Mark Coleman

Mark Coleman

Director, Digital Analytics, Turbine/WBGames

Mark is Director, Digital Analytics, for Turbine/WB Games. The Digital Analytics team is responsible for providing quantitative research and predictive analytics for Turbine’s MMO and MOBA titles. Our research spans a wide range of themes, including: Developing a rigorous, data-driven understanding of online player behavior and modeling the key patterns, trends, and behaviors in monetization, engagement, acquisition, and retention. We draw upon a diverse set of tools in the areas of predictive modeling, data and text mining, time series analysis, econometrics, simulation, and other advanced quantitative methods of data analysis, with the ultimate aim of improving the quality of our players' gaming experiences.

Peter Evans

Peter Evans

Vice President, Center for Global Enterprise

Peter C. Evans is the Vice President at the Center for Global Enterprise where he is responsible for the Center’s research agenda and global partnerships. Previously, Dr. Evans held key strategy and market intelligence roles at General Electric. He was Director of GE Corporate’s Global Strategy and Analytics team. He also led GE Energy’s Global Strategy and Planning team for five years. Prior to joining GE, he was Director at Cambridge Energy Research Associates (CERA). He also worked as an independent consultant for a variety of corporate and government clients, including the US Trade Promotion Coordinating Committee, US Department of Energy, the Organization for Economic Cooperation and Development, and the World Bank.

Dr. Evans has extensive international energy experience, including two years as a Visiting Scholar at the Central Research Institute for the Electric Power Industry in Tokyo, Japan. His many articles and policy monographs include: The Age of Gas and the Power of Networks (General Electric, 2013), The Industrial Internet: Pushing the Boundaries of Minds and Machines (General Electric, 2012); Japan: Bracing for an Uncertain Energy Future (Brookings Institution, 2006), Liberalizing Global Trade in Energy Services (AEI Press, 2002) and Fettered Flight: Globalization and the Airline Industry with D. Yergin and R. H. Vietor (CERA, 2002).

He received his master degree and PhD degree from the Massachusetts Institute of Technology. He is a lifetime member of the Council on Foreign Relations and is a Board Member of the National Association for Business Economics.

Jose Fuentes

Jose Fuentes

Duolingo

Jose Fuentes is the head of product and technology at Savory, a NY based venture redefining the food delivery industry. Before joining Savory, Jose was a co-founder at Duolingo, the largest free online and mobile language learning platform in the world. Prior to starting Duolingo, Jose was a research programer at the Computer Science Department at Carnegie Mellon University where he focused on solving problems related to Human Computation.

Jose graduated from Hampshire College with a concentration in behavioral economics. His Division III–thesis at Hampshire–was adapted into a book titled Rising Technomass. He sits on the board and advices of various technology and entertainment companies.

Eileen Gittins

Eileen Gittins

Founder, President and CEO, Blurb

Eileen Gittins is the founder and CEO of Blurb, the creative publishing and marketing platform that enables anyone to design, publish, market and sell professional-quality books. She has been at the intersection of the Internet, consumer and enterprise software, imaging systems, search, and digital photography throughout her career.

She has lived and worked all over the world with Kodak and as VP at Wall Data before and after the IPO, CEO of Personify and Verb, outside Board Director at Qbiquity and Popular Demand, and even a stint at a boutique investment bank.

In 2009, Eileen was named by Fast Company as one of the top women in technology.

Eric Graham

Eric Graham

Co-Founder/CEO, CrowdComfort

Eric is a clean energy entrepreneur who is committed spreading energy efficiency and renewable energy systems. Eric has helped many leading clean energy tech companies bring their technologies to market including EnerNOC, Fraunhofer CSE, Next Step Living and Building 36/Alarm.com. Eric Graham’s passion for developing and bringing transformative sustainable energy technologies to market has led him to start and manage businesses that have touched on every continent. He has engaged in cross-border trade in more than 30 countries, founding and/or growing a number of early and growth stage businesses.

Eric Co-Founder and CEO of CrowdComfort (the world’s first crowd sourced thermostat, www.crowdcomfort.com.). CrowdComfort is crowd-sourcing building maintenance and comfort by empowering anyone to report on site-specific comfort and maintenance issues in real-time using their smart phones. Building managers and maintenance staff access aggregated data to improve comfort, optimize building performance and lower operational costs. Already installed at three alpha sites accounting for 150,000 square feet and 500 employees around the Boston area, CrowdComfort list of customers include organizations such as GE, EnerNOC, MBTA, Cadmus Group, and Louis Vuitton with a growing pipeline of interested customers.

Previously, Eric led the energy efficiency financing efforts at Next Step Living where he developed several new methods for measuring savings through the use of home energy management devices. These methods are designed to enable innovative financing methods. He co-founded and directed the TechBridge program for the Fraunhofer Center for Sustainable Energy Systems (CSE) and established a federally and privately funded grant award initiative for early-stage clean energy companies, U-Launch. Eric also led the development of the Building Technology Showcase at the Fraunhofer CSE, a first-of-its-kind project representing the future of sustainable design and construction, in which leading manufacturers contribute cutting-edge technologies for building-integrated research, development, and demonstration.

Eric holds two globally issued patents covering ultra-low temperature refrigeration and transportation methods, using recycled CO2 gas as a refrigerant.

John Hagel III

John Hagel III

Co-chairman, Deloitte LLP Center for the Edge

John Hagel III has nearly 30 years experience as a management consultant, author, speaker and entrepreneur, and has helped companies improve their performance by effectively applying information technology to reshape business strategies. John currently serves as co-chairman of the Silicon Valley-based Deloitte Center for the Edge, which conducts original research and develops substantive points of view for new corporate growth.

Before joining Deloitte, John was an independent consultant and writer. Prior to that, he held significant positions at leading consulting firms and companies. From 1984 to 2000, he was a principal at McKinsey & Co., where he was a leader of the Strategy Practice. In addition, he founded and led McKinsey’s Electronic Commerce Practice from 1993 to 2000. John has also served as senior vice president of strategic planning at Atari, Inc., and earlier in his career, worked at Boston Consulting Group. He is the founder of two Silicon Valley startups.

John is the author of a series of best-selling business books, most recently The Power of Pull. This book was preceded by four other books exploring the intersection of business strategy and technology, including Net Gain, Net Worth, Out of the Box and The Only Sustainable Edge. He has won two awards from Harvard Business Review for best articles in that publication and has been recognized as an industry thought leader by a variety of publications and professional service firms.

Jeff Jarvis

Jeff Jarvis

Journalist & Media Expert

Jeff Jarvis directs the Tow-Knight Center for Entrepreneurial Journalism at the City University of New York Graduate School of Journalism. He is the author of Public Parts: How Sharing in the Digital Age Improves the Way We Work and Live and What Would Google Do?: Reverse-engineering the Fastest Growing Company in the History of the World as well as the Kindle ebook Gutenberg the Geek. He is cohost of the podcast This Week in Google and blogs at Buzzmachine.com.

Mike Kaplan

Mike Kaplan

Vice President of Marketing, Retroficiency

Mike drives marketing efforts, including go-to-market strategy, product marketing, and lead-generation at Retroficiency, a building efficiency intelligence company for utilities and energy service providers.

Prior to Retroficiency, Mike was a strategy consultant for CSMG, where he led dozens of market opportunity assessments, business case development, and investment due diligence engagements for clients in the telecommunications, wireless, and digital media markets.

Previously, Mike managed public relations and marketing campaigns for high-technology organizations, ranging from early stage start-ups to Fortune 500 companies.

Mike holds a BA from the University of Rochester and an MBA from MIT’s Sloan School of Management.

Stephane Kasriel

Stephane Kasriel

Senior Vice President, Product and Engineering at Elance-oDesk

Stephane has more than 15 years of high-tech engineering, product and general management experience, including leadership roles at pioneering companies such as Fireclick, Zong, Work4, and PayPal. Defining and leading PayPal’s consumer strategy, Stephane achieved unprecedented growth for the company. He also helped guide Zong in their ascent and eventual acquisition by PayPal, and most recently worked as the COO of the social media recruiting platform Work4.

Stephane holds a Bachelor Degree from Ecole Polytechnique (France), a Master of Science in Computer Science from Stanford University and an MBA from INSEAD.

Rich Miner

Rich Miner

Co-founder, Google Android

Rich co-founded Android and is a pioneer in the mobile space. He leads Google Ventures’ East Coast investment team.

Rich is based in Cambridge, Mass. He has over 25 years of experience growing businesses with innovative communications and interface-intensive applications.

Rich came to Google through the acquisition of Android, a mobile platforms company that he co-founded. During his early years at Google, he helped lead the development of the Android platform and ecosystem.

Prior to Android, Rich was a vice president at Orange, where he led R&D activities in North America and was an original principal at Orange Ventures when it was founded. Rich came to Orange through the acquisition of another company he co-founded, Wildfire, which developed a voice-based personal assistant.

Rich received his Ph.D. in computer science from the University of Massachusetts at Lowell.

David B. Nieborg

David B. Nieborg

Postdoctoral Fellow, University of Amsterdam and Massachusetts Institute of Technology

Dr. David B. Nieborg is affiliated as a postdoc fellow with the University of Amsterdam and the Massachusetts Institute of Technology. He graduated cum laude at Utrecht University, and holds a PhD from the University of Amsterdam. He published on digital culture and games and has a particular interest in the political economy of the game industry. Nieborg is a contributing editor to the leading Dutch newspaper NRC Handelsblad. In 2013 he was awarded a three-year postdoctoral grant by the Netherlands Organisation for Scientific Research (NWO) to investigate “app economics”; the political economy of mobile gaming. For more information see http://www.gamespace.nl.

Geoff Parker

Geoff Parker

Professor, Tulane University/MIT

Dr. Parker is Professor of management science at Tulane University in the A. B. Freeman School of Business and is a Faculty Fellow at the MIT Sloan School’s Center for Digital Business. He also serves as Director of the Tulane Energy Institute. Parker received a B.S. in electrical engineering and computer science from Princeton University, M.S. in electrical engineering (Technology and Policy Program) from MIT, and Ph.D. in management science from MIT. Parker has made significant contributions to the field of network economics and strategy as co-developer of the theory of “two-sided” markets. Parker’s work appears in journals such as Harvard Business Review, MIT Sloan Management Review, Energy Economics, Journal of Economics and Management Strategy, Management Science, Production and Operations Management, Strategic Management Journal, and System Dynamics Review.

Parker has worked on projects with multiple firms, including AT&T, Cellular South, Chrysler, ExxonMobil, Hewlett Packard, IBM, International Postal Corporation, Microsoft, SAP, and Thomson Reuters. Current research includes studies of distributed innovation, business platform strategy, and the design and performance of energy markets. Parker’s research is funded by grants from the National Science Foundation, the Department of Energy, and multiple corporations. He serves or has served as a National Science Foundation panelist, associate editor at multiple journals, and on the Industry Studies Association board of directors. Parker grew up in Oxford Ohio. Before attending MIT, he held multiple positions in engineering and finance at General Electric in North Carolina and Wisconsin.

Joost Rietveld

Joost Rietveld

Visiting Scholar, New York University

Joost Rietveld is a fourth year doctoral candidate in strategic management at Cass Business School and a visiting scholar at NYU's Stern School of Business. Joost's research interests include competitive dynamics between complements in platform-based markets, and the impact of digital distribution on business model design in content-driven industries. Joost has a profound interest in the market for video games in which he was active as a consultant before entering academia. Recently, the UK trade association for interactive entertainment (Ukie) embarked on a research project with Joost investigating business model design for game producers in the setting of digital distribution. Joost's research has been published in a number of academic outlets including Research Policy, as well as in various trade publications such as Gamasutra and Gaming Business Review.

Andrew Rosenthal

Andrew Rosenthal

Group Manager: Wellness + Platform at Jawbone

Andrew joined Jawbone in 2013 through the acquisition of Massive Health, where he served as Chief Strategy Officer. His focus is business development around the company’s health products: a combination of highly-designed hardware, consumer software, and big data. Massive Health produced The Eatery, a top-ranked health engagement platform which saw rapid adoption and produced the world’s largest dataset on how people relate to food.

Previously, he co-founded happier.com, and online consumer wellness platform. He has both industry and academic experience in behavior change interventions, with a long-term focus on using design and technology to help people live better. Andrew studied health policy and healthcare systems at the University of Pennsylvania (BA) and focused on healthcare and entrepreneurship at Harvard Business School (MBA).

He is an Adviser to the Oliver Wyman Health Innovation Center, on the advisory board of the South By Southwest (SXSW) Health Accelerator, and a founding member of MIT Hacking Medicine. He is on twitter @rosenthal.

Brian Solis

Brian Solis

Principal Analyst, Altimeter Group

Brian Solis is a digital analyst, anthropologist, and also a futurist. In his work at Altimeter Group, Solis studies the effects of disruptive technology on business and society. He is an avid keynote speaker and award-winning author who is globally recognized as one of the most prominent thought leaders in digital transformation.

His most recent book, What's the Future of Business: Changing the Way Businesses Create Experiences (WTF), explores the landscape of connected consumerism and how business and customer relationships unfold in four distinct moments of truth. His previous book, The End of Business as Usual, explores the emergence of Generation-C, a new generation of customers and employees and how businesses must adapt to reach them. In 2009, Solis released Engage, which is regarded as the industry reference guide for businesses to market, sell and service in the social web.

Marshall Van Alstyne

Marshall Van Alstyne

Professor, Boston University/MIT

Marshall Van Alstyne is one of the world's foremost scholars of information business models. He is a tenured professor at Boston University and visiting scientist at MIT. He received a BA in computer science from Yale, and MS & PhD degrees in management of IT from MIT. He has made significant contributions to the field of information economics, covering such topics as communications markets, the economics of networks, intellectual property, social effects of technology, and productivity effects of information. He co-developed the theory of “two sided markets” now taught in business schools and economics departments worldwide.

Van Alstyne has consulted for British Telecom, Cisco, France Telecom, Goldman Sachs, IBM, Intel, International Posts, Law & Economics Consulting Group, Microsoft, Mitsubishi Bank, Office of Inspector General, Pearson, and SAP. Honors include National Science Foundation IOC, SGER, iCORPS and Career Awards, two patents, and six best paper awards. Articles or commentary have appeared in Science, Nature, Management Science, Harvard Business Review, Sloan Management Review, Strategic Management Journal, The New York Times, and The Wall Street Journal. Research can be found at http://ssrn.com/author=253298.

Joost van Dreunen

Joost van Dreunen

Founder and CEO, SuperData Research, Adjunct Professor, New York University

Fascinated by the intersection of games, technology and human behaviour, Joost’s academic research explores video games as an entryway to contemporary media culture. After completing a Master’s degree in Media studies in Amsterdam, he continued his work in New York and served as project manager on an investigation of ownership trends in the American media landscape. In 2010 Joost received his doctorate from Columbia University for his dissertation titled “Social Gaming and Communicative Exchange.” Joost currently teaches business fundamentals of interactive entertainment at the New York University Stern School of Business. In addition to his academic pursuits, Joost is founder and CEO of a digital games research firm called SuperData and serves as an advisor at the NYU Game Center Incubator. Joost lives in the East Village with his beautiful wife Janelle and their son Maximus.

Song-Yee Yoon

Song-Yee Yoon

CEO, NCSoft West

Songyee Yoon is Chief Executive Officer of NCSoft West. NCSoft is the largest online game development and publishing company in Korea. Prior to joining NCsoft, she served as Vice President of Communication Intelligence at SK Telecom where she led mobile data service platform strategy, mobile data user interface strategy and design, and personalized service delivery.

She received her Ph.D. in computational neuroscience from MIT and worked as an engagement manager at McKinsey & Company as a member of corporate finance and strategy practice. She also acted as a member of various Korean government high-tech policy related bodies, which include the Presidential Advisory Council on Science and Technology, and the Ministry of Science and Technology Innovative Technology Committee.

Songyee was elected as a New Asian Leader and Young Global Leader by the World Economic Forum in 2004 and in 2006, respectively, Young Global Leader by Asia Society in 2006, and 50 most influential business women in the world by Wall Street Journal.

She held adjunct professorship at Yonsei Graduate School of Journalism and Media Communication and at Ewha Women's University School of Business Administration.

Ming Zeng

Ming Zeng

CSO, Alibaba

Zeng Ming has been chief strategy officer of Alibaba Group since January 2008. He joined the company in August 2006 as executive vice president of strategy, and served as acting president of China Yahoo! from November 2006 to December 2007.

Zeng Ming brings a broad range of academic and practical business experience to Alibaba Group. Prior to joining Alibaba Group, Zeng Ming served as a professor of strategy at Cheung Kong Graduate School of Business in Beijing, China. Between 1998 and 2002, he was a faculty member at INSEAD.

Zeng Ming has conducted extensive research on e-commerce, growth strategies of Chinese companies, the competition and cooperation between Chinese and multinational firms, and how the emergence of Chinese competitors is changing global competition. His case on Haier's acquisition strategy won the prestigious Pedro Nueno prize of the 2000 European Foundation for Management Development (EFMD) Case Competition, and is widely used in business schools.

Zeng Ming has published widely in the world's top management journals, including Academy of Management Review, Organization Science, Journal of International Business Studies, Harvard Business Review, Sloan Management Review and California Management Review. His research has been highlighted by The Wall Street Journal, The Economist, CNBC and BBC. He has also published various well-received articles and books on Chinese enterprises, including “The Hidden Dragon,” “Winning by Strategy” and “Dragons at Your Door”.

Zeng Ming obtained his doctorate in international business and strategy from University of Illinois at Urbana-Champaign, USA in 1998, and his bachelor's degree in economics from Fudan University in 1991.